
Hasbro has licensed several of their board games to Hollywood in recent months, including Candy Land, Battleship, Monopoly and Stretch Armstrong. I guess the thinking is, people flocked to Transformers and that was based on a toy so how can we go wrong with board games? Of course, the fact that people were clamoring for a Transformers movie for years has a lot to do with its success, but is anyone really sitting around wishing for a Battleship or Monopoly movie? No.
Don’t let logic step in the way of licensing money, though. Brian Goldner, CEO of Hasbro, was at a screening of the G.I. Joe movie and was asked about the status of the various board game movies. In defense of Monopoly, Mr. Goldner offered up this executive gem:
“Monopoly” has this wonderful history. If you’ll remember, “Monopoly” was literally invented at The [Great] Depression, so that idea, this fiction that’s really there, this non-fiction fiction that’s really there in the game and in the fact that there’s such great roots to this brand and the history of the brand, we bring this to life with a story
about families.
Yes, non-fiction fiction. Brilliant.
In defense of Battleship, he said this:
Oh, I’m not going to tell you quite yet but I will say that it’s everything you could imagine in a “Battleship” movie. It’s really a phenomenal idea.
It’s everything you could imagine. Okay.
In defense of Stretch Armstrong, this pearl of wisdom:
Stretching as a superpower brings a lot of humor to the idea so imagine a big humorous super-powered, super-human kind of movie.
Check please!
Source: Collider