Originally posted here, on our gaming sister site GameAlmighty.com.


Being an invested spectator during the handling of the Nintendo DSi XL / 3DS affair over the past couple weeks has been one of the most fascinating, and confounding, situations I have seen in the nearly 20 years I have been watching the industry.
Now it’s not the first time there has been a bad hardware launch, this isn’t our first exposure to an information leak, and we’ve certainly seen more demonstrations of bad Public Relations decisions. The SEGA Dreamcast, PSP Go pictures, and caged nude dancers are three of the first examples that come quickly to my mind, while readers will no doubt be able to come up with even better ones of their own.
But this perfect storm is quite unique. Days before the launch of another very optional $100+ incremental hardware upgrade, Nintendo hastily shoots out a short, detail-light press release announcing their next big handheld which will be 3D-capable!?!

What was the response?
I had been expecting to write an article myself on the NDSi XL once I had made my purchase, but here is an excerpt from an email I wrote to one of the Staff here, Mike Siciliano:
I ended up waiting on my purchase of the NDSi XL. It is just a lot of money and frankly I am pissed at the constant baby steps of hardware improvements and releases Nintendo makes and insulted they would have the gall (sp?) to announce another major piece of hardware (an entire new platform!) just days before the XL release at retail. I almost feel like writing an article about that. Will it play NDS games? If so, and it’s not to far off, I am not going to play their game this time and I’ll just be frustrated, increasingly angry, and try to wait it out. In this economy gamers and parents of gamers don’t have money to throw around but many of them do have an almost religious loyalty to Nintendo that could very easily be taken advantage of. Sometimes I wonder if they are just doing what they do, or doing what they think they can do?
I try to remain as objective as possible professionally, but in this personal email my frustration isn’t very well hidden as I start thinking more and more about Nintendo operating as a company trying to make their money selling hardware. I called my local GameSpot and it seems 12 other pre-orders had been canceled and the initial numbers of pre-orders were already lower than they expected. This, of course, is not scientific, but it shouldn’t be ignored if you believe that the buying audience was already restricted to very loyal Nintendo-philes. (Oh, were you supposing large print-dependent senior citizens had always been waiting, wallet-in-hand, for a larger screen before joining Nintendo’s “Touch Generation”?)

So why did they do this? Who decides to upstage themselves and distract from the slow bleed-out of hardware upgrades already in progress? Whoever it was seems to have placed a much higher value on being “first”, rather than trying to contain the possible financial repercussions or message control.

Read More