EA Develops New Way to Fu*K Gamers

Posted by CJensen@infoaddict.com | May 11th, 2010 |  No Comments »

FILED UNDER: AllBusinessGames

Sorry for the blunt headline, but truth is truth and the F-word applies. Electronic Arts, a company long-known for concocting new ways to screw gamers, has outdone themselves with their latest scheme. Slowly pull down your pants, drop your drawers and spread your cheeks, because EA has a huge, throbbing, digital shaft it would like to insert, sans lube.

The new F-You to gamers comes in the form of Online Pass. Here’s the deal. When you buy a used EA game, you will only be able to try multiplayer for a 7-day trial. If you would like to continue after 7 days, EA wants you pay an additional $10. This is EA’s horrible attempt to squeeze more money out of used games because, apparently, the initial retail price wasn’t enough.

I think I speak for all gamers when I say, “Fuck you, EA.” A little more nonsense like this and the industry will soon find itself regulated by the government.

Here is the latest EA FAQ on the matter:

How do I unlock my Online Pass access code?
When you connect online with your new EA SPORTS game for the first time, you’ll be prompted to confirm your EA account details.  If you don’t already have an EA account, you’ll be asked to accept our Online Terms and Conditions and then create an account.  After confirming or creating your account, a screen will appear that enables you to redeem your Online Pass code.

If you haven’t already enabled Online Pass, when you try to access an online feature in your game, you will be prompted to enter your code.  If you do not have a code, you may purchase Online Pass access from within the game.  If you’re not sure online is for you, you can enjoy a temporary free trial before purchasing access.

Where do I find the Online Pass access code?

The code is on the back of the manual inside your game.  When you open the package, you’ll see the game disc on the right.  On the left you will find the game manual along with other printed material.  Flip the manual over, and you’ll see the code at the top of the back page.

If I have a used game, how will I know if the access code that came with the game still works?
Your Online Pass code comes with the original retail purchase of the game.  If the original consumer of the game did not use the Online Pass code, the second-hand consumer may use that code.

Does one Online Pass give me online access to all EA SPORTS titles?

In order to access online features and bonus content for a specific title, you need to activate or purchase Online Pass for each title.  A code to activate Online Pass is found on the back of the manual of each EA SPORTS title purchased new.

How do I buy online access or get a code if I do not have a one or my code has already been used?
If you have purchased a new game, your code is printed on the back of the manual included inside your game packaging.  If you have purchased a used game and the code originally included has already been activated, you will need to purchase EA SPORTS Online Pass access from within your game by choosing PURCHASE ONLINE ACCESS from the Code Redemption screen.

Can I buy my code from ea.com or is it only available via Microsoft and Sony?
An Online Pass needs to be purchased through Xbox LIVE Marketplace or PlayStation®Store.  You can purchase Online Pass access from within your game by choosing PURCHASE ONLINE ACCESS from the Code Redemption screen.

How do I unlock my code once I buy it?

If you have a code for EA SPORTS Online Pass access, you will be prompted to enter the code when you access an online feature in your game.  If you have purchased online access from within your game, you do not need to enter a code.

Do I still need to buy an Xbox LIVE gold subscription to use online features?
Yes, multiplayer online game modes require an Xbox LIVE Gold subscription for gamers playing on Xbox 360 consoles.

What online features will work if I don’t subscribe to Xbox LIVE Gold?
You will be able to enjoy all the offline content of your game and will be able to download other items from the in-game store.  You will be unable to play multiplayer online game modes or use your downloaded content in online game modes.

Excluding multiplayer online gameplay, some online features, on a game-by-game basis may be available for use without a Gold subscription.

What happens if my console dies or is lost or stolen?
If you have already redeemed the code from your game manual or purchased Online Pass access, you will be able to access online features from any console using the same Xbox 360 gamer tag or Playstation3 persona.  You may need to go to the ‘my downloaded content’ section in Xbox LIVE Marketplace or PSN Store to re-download your EA SPORTS Online Pass.

Can I still buy downloadable content without activation of an Online Pass?
Yes.  If you do not have Xbox LIVE Gold access, you will only be able to use downloadable content in offline game modes.

Can I still get free downloadable game add-ons?

Yes, you may still download game add-ons such as EA Sports Ultimate Team (when applicable).   However, if you do not have Xbox LIVE Gold access or EA SPORTS Online Pass access, you will only be able to use downloadable content in offline game modes.

What if I’m not connected to the Internet?
An internet connection is required to activate the Online Pass and to gain access to bonus content.

Do I need to purchase an Online Pass when I rent a game?
Each Xbox LIVE gamertag or Sony PSN ID is entitled to a free 7 day trial per title.  Beyond that, users will be required to redeem or purchase Online Pass access.

Do I need an unique Online Pass for every user on my console?
No.  One Online Pass will give online access to multiple users logged into the console where the Online Pass was first activated (subject to the console manufacturer’s and EA online terms of service).

Also, the user that activated the Online Pass will be allowed to access online features on other consoles (of the same manufacturer) by logging into the same account credentials that they used when they enabled the Online Pass.

What happens if I play at a friend’s console?

If you have purchased Online Pass access or redeemed a code for free access on one console, you can use your access on any other console.  To do so, sign in using your Xbox LIVE gamertag or PSN ID persona on your friend’s console when playing online.


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